Plakatstil was an early poster style of art that began in the early 1900s and originated out of Germany. First started by Lucian Bernard in 1906. “Plakatstil” means “poster style” in German. The traits of this style of art are usually bold, straight font with very simple design. Shapes and objects are simplified while the subject of the poster remains detailed. Plakatstil incorporated color combinations not seen in other art forms such as Art Nouveau. Plakatstil shied away from the complexity of Art Nouveau and helped emphasize a more modern outlook on poster art. Famous Plakatstil artists include Berliner Lucian Bernhard and artist Ludwig Hohlwein.
Plakatstil, German “Poster Style” begun in 1905 by Lucien Bernhard in Berlin and in Munich by Ludwig Hohlwein. For a poster competition sponsored by Preister matches Bernhard took the novel approach of drawing two large matches and writing the brand name above them in clean, bold letters. The stark simplicity of the design won him the competition. Bernhard’s minimalized naturalism and emphasis on flat colors and shapes made his work the next step towards creating an abstract – and modern – visual language.